20+ Best B2B Data Providers in 2024 [Top US Vendors]

B2B data providers have emerged as crucial allies for sales and marketing teams, ensuring the accuracy and timeliness of contact data which is vital for successful outreach and conversion strategies. 

The stark reality of incorrect or outdated data hits hard, with Gartner reporting an average annual loss of $12.8 million due to poor data quality. Furthermore, Hubspot has identified that approximately 22.5% of data decays each year, underscoring the challenge of maintaining data relevancy.

In this landscape, the role of B2B data vendors becomes indispensable as they supply verified contact information that can be leveraged into solid leads when managed effectively.

Through accurate data, sales and marketing professionals can execute personalized email campaigns, engage website visitors with targeted remarketing efforts, and connect with the right prospects at the opportune moment.

However, the suitability of data providers can vary significantly between organizations, depending on factors such as company size, pricing structures, and specific data utilization goals. This makes it crucial for businesses to carefully assess their needs to select the most appropriate B2B data providers that align with their objectives.

Let’s take a closer look at what a data provider is as we go through the top US B2B database suppliers.

What is a B2B Data Provider?

A B2B data provider is a company that collects, aggregates, and organizes information about businesses, which it then sells to other businesses. This data is typically used for a variety of purposes including sales and marketing, lead generation, market research, and business intelligence.

The type of data offered by B2B data providers can vary widely, but it often includes details such as company size, industry classification, revenue, number of employees, contact information of key decision-makers, and more.

This information helps businesses to target and personalize their marketing efforts, improve customer understanding, and strategically plan their sales approaches.


25 Best B2B Data Providers in the US

CIENCE is a sales intelligence platform that offers over 300 million lead records from all industries to its users. GO Platform sales experts validate our databases’ quality, freshness, and accuracy daily so our partners can rely on trustworthy data to build personalized campaigns to reach their most desired prospects.

Main features:

• Easy, effective search parameters to build target audiences
• 80% direct dial coverage (includes verified mobile numbers)
• No price-per-contact licensing charges
• Coverage across 147 Industries
• Direct assistance from CIENCE data experts on how to create the best ICP configurations
• Constantly updated customer data platform with daily entries of new contacts
• Live website visitor tracker identifies anonymous traffic for sophisticated remarketing applications
• Advanced data intelligence crossing account, persona, tech, social, and partner-level knowledge

Adapt covers data of 100 million business contacts from various sectors, such as software and internet, financial services, telecommunications, and transportation and storage. Their information is regularly developed and updated through their community of more than 300,000 users and can be filtered based on industry, department, revenue, employee count, geography, and more.

Main features:

• Actionable insights like company size, hierarchy, and industry
• CRM direct compatibility
• Adapt Web Platform provides live data gathering from website users
• Lead scoring through critical data points
• Two million database updates every week
  
  

Ampliz Salesbuddy provides B2B contact information for influential healthcare decision-makers globally. Using data gathered from a variety of reliable sources, including publicly available data, B2B directories, and more, they assemble deep files of data and statistics for businesses.

Main features:

• Acquired data remains the property of the partners
• Carrier-class secure facilities are provided to all users
• Secure email marketing platform service
• APAC region B2B database
• Healthcare data-focused
  

Blue Mail Media holds more than 100 million data records with precise information to support multi-channel marketing efforts. The platform works with segments like industry, company size, revenue, location, job titles, and more. They also provide human and technical resources to run email campaigns in a highly professional manner.

Main features:

• Email content design, scheduling, and tracking services
• Data licensing available
• Programmatic and human-based data hygiene
• Industry, healthcare, and technological insights 
• Region-focused targeting

Clearbit offers data for over 200 million contacts at 20 million companies. The platform also allows you to check who is visiting your company website and customize messages for the best response. Clearbit integrates with your current technology stack to deliver smooth, regularly updated data to your marketing, sales, and analytics teams.

Main features:

• 250 public and private data sources
• 100+ B2B attributes
• Website intent signals optimization
• Social media ads are synched automatically
• Enriched lead routing and scoring

Datanyze provides information on 120 million people, 84 million email addresses, and 48 million direct call numbers. Customers can utilize a Google Chrome extension to instantly obtain contact and company information from the websites and LinkedIn groups where they most frequently prospect. 

Main features:

• Free and premium packages
• Refund offered for any inaccuracies within the database
• Organic interface and comprehensive dashboard
• CCPA and GDPR compliant
• Up-to-date information on technology categories
  

Demandbase gives access to worldwide corporate data so its partners may expand their business with reliable international leads. A major feature of this data provider is that it can also be used to clean and enrich the contacts you already possess. Customers utilize InsideView to locate additional prospects who fit their ICP, uncover new markets, and receive reliable data and business insights.

Main features:

• Account intelligence integrated into the buying journey
• Sales intelligence cloud included
• SPAM interactions filter
• Target account list calculator
• Plug-and-play integrations

DemandScience is a data-driven marketing tool that employs an expanding B2B client database to provide companies with segmented leads. They monitor millions of online interactions and account-based content engagements by tracking campaigns and behavioral patterns.

Main features:

• Global audience data
• Accurate lead-scoring system
• 70M+ contact records
• 7K+ intent topics
• 15+ enrichment sources

EasyLeadz allows users to find direct contact numbers of professionals while browsing their social media profiles. Its Chrome extension leverages business data to help clients support the expansion of their company’s sales. They produce accurate and customized B2B databases and sales information using a very straightforward tool.

Main features:

• Five free contacts
• Direct contact numbers accessibility
• 100% accuracy assurance
• 300 numbers per month with the premium version
• Monthly and annual plans

InfoClutch’s technological databases include CRM, ERP, SAP, and Oracle user lists. They also provide very specific account lists filtered by healthcare base, industry roles, focus regions, and growing industries. White papers and other marketing resources are open to all of its partners.

Main features:

• 48M+ contacts in their database
• 100+ market researchers
• 90 days data validation policy
• Multi-channel marketing approach
• Mailing list is updated every three months

Lead411’s contact data covers verified direct dial phone numbers, emails, trigger notifications (such as job changes, compliance requirements, and changes in products or prices), and lead intelligence insights. It also offers Bombora Intent Data within its platform so the sales teams can pinpoint companies and contacts that are actively searching for their products.

Main features:

• 7-day free trial with verified email addresses
• 50 B2B direct-dial unlocks with the free version
• Marketing services allow custom lists creation
• Lead score displays fast-growing companies
• Direct dial and email finder Chrome extension

The database of LeadIQ is composed of open data (found on company and social media websites), partnerships with more than a dozen data providers, and a community of users who have connected their inboxes to the platform. Prospects can be pushed directly to a CRM and compared with other contacts.

Main features:

• LinkedIn Sales Navigator compatibility
• LinkedIn filters are included
• Constant record updating
• Integration with leading tools
• Analytics dashboard available

Leadspace supports the creation of demand-generating systems and procedures. Their platform offers data management, inbound and outbound lead creation, and ABM intelligence solutions. The software uses a precise and customized engagement strategy to help attract ideal customers.

Main features:

• Total addressable market integrations
• 30+ third-party B2B data sources fuel the platform
• Buying center hierarchies
• Campaign performance thermometer
• Multichannel platform studio unifies sales and marketing data

When it comes to detailed intent data, LeadSift is a top option. They offer a daily summary of pertinent leads collected from publicly available data. Additionally, this tool merges data mining, machine learning, and artificial intelligence to reveal insights at an individual scale.

Main features:

• Notifications trigger when leads show intent
• Startup, premium, and enterprise packages
• 360-degree view of the buyer’s journey
• CRM integration available
• LeadBot allows access to visitors on competitor’s websites

Directly connected to the most popular B2B data social network in the world, LinkedIn Sales Navigator allows sales teams to manage their LI target account lists and integrate them into their CRM while also getting notified of new, relevant matches and actions taken by those accounts.

Main features:

• Sales navigator and sales insights specialized products
• 40+ advanced search filters
• Network of 800M+ members
• Real-time alerts and engagement insights
• Integrations and compliance partners

OneMoreLead is a data broker tool that provides dynamic data lists to sales and marketing teams. It keeps track of each contact in the database and updates it immediately when people change jobs or businesses. The platform holds more than 50 million B2B prospects that are real-world verified.

Main features:

Owler‘s business information is powered by its network of more than 3.5 million business people. The platform polls its members each month for statistics about their businesses, including private firm income projections, employee counts, and CEO approval ratings. Sales teams can prospect new sales leads and check for trigger notifications with the assistance of specialized insights.

Main features:

• Workflow tools alliance
• Automated platform for sales triggers and marketing tasks
• 45M+ competitive relationships
• 500K monthly contributions
• 15M company profiles

SalesIntel offers 95% human-verified account data to build sales pipelines, nurture leads, and close deals faster. The platform includes firmographic and technographic organizational charts, and buying signals of over 7,000 internet topics that are actively being researched by specific organizations.

Main features:

• 1,200 human researchers
• 90-day verification
• CRM automatic export
• Website visitor tracker
• Real-time prospecting technology

A real-time search engine for B2B contact information, Seamless.ai features direct dial phone numbers and email addresses for over 157 million businesses that have been authenticated by a 10-step AI engine. The platform allows the most relevant filters, including industry, staff numbers, technographics, revenue, and more.

Main features:

• 1.9B+ contact and company records
• CRM and Linkedin Navigator connectivity
• Free Chrome extension
• Sales AI data enrichment
• Automate contact list-building
  
  

  20. Span Global Services

  Span Global Services offers a database management system that includes insights into each campaign to provide accurate, fine-tuned, updated, and validated data on target consumers. The brand provides close data consultation services through their data solution specialists to conduct personalized email campaigns.

  Main features:

Thomson Data’s data inventory is filtered on benchmarks such as location, industry, title, and other popular fields. They work with over 100 data scientists and have managed to grow a 75 million B2B contacts database. Their account profiling services include financial information, used technology, investment history, and more.

Main features:

• Enterprise resource planning (ERP) insights
• 2 to 5 days for verification processes
• 75+ specialized segments
• Social media integration
• Organic customer support

UpLead offers more than 85 million B2B contacts with 95% data accuracy. The platform also promotes a technology tracking system, account-based marketing applications, and competitor intelligence insights. Their lead generation and sales intelligence features include intent data triggers, data enrichment, and predictive modeling.

Main features:

• Leads showed in real-time
• Coverage in 200+ countries
• 50+ search filters
• Several CRMs integrations
• Social profiles connections

Visual Visitor platform holds more than 640 million B2B contacts. It integrates an anonymous website visitor ID tool, and its services include email content proposal and tracking. Its web analytics include campaign management, conversion tracking, keyword performance, time on site tracking, and more.

Main features:

• Free version available
• 24/7 live support
• AI integrations
• Unlimited users
• Intent data triggers

Ziff Davis Performance Marketing is a data platform that resulted from the combination of Salesify and Demandshore. By leveraging the omnichannel lead generation capabilities of both data providers, ZDPM has generated over two million B2B leads every year.

Main features:

• Data points focused
• Third-party tools and proprietary software combination
• +40M records
• ABM-intelligence tool
• 7M intent signals gathered monthly

ZoomInfo is a B2B contact database provider that created a separate platform for sales, marketing, talent management, and operations. ZoomInfo’s content profiles include certifications, employment history, online mentions, job duties, and social media profiles.

Main features:

• Conversation intelligence integrated
• Contacts and communications directly synched to CRM
• Predictive modeling
• Website visitor tracking
• Cross-channel advertising

Why Do You Need A B2B Data Vendor?

• Import New Prospects: Allows sales teams to filter and target prospects effectively, creating detailed account lists.
• Maintain Data Accuracy: Addresses data decay by regularly updating and validating data to ensure accuracy, critical in high-turnover industries like IT and financial services.
• Adhere to Industry Standards: Ensures compliance with data security and privacy regulations.
• Promote Budget Efficiency: Saves time and budget by handling multichannel data collection and processing, allowing companies to focus on core activities.

Risks to Avoid When Using B2B Data Providers

• Poorly Qualified Contacts: Lack of structured methodologies in data collection may result in unfiltered and chaotic databases, complicating data usage.
• Absence of Insights: Data provided without guidelines for specific industries or prospects can hinder personalization, risking messages being marked as SPAM.
• Inaccurate Data: Selling unvalidated, outdated contact lists can undermine trust in the data source and slow conversion rates.

How to Choose a B2B Database Provider

• Data source: Businesses must ensure that the data provider company does it ethically and lawfully.
• Reputation: Reviews, product comparisons, social media profiles, and client comments help evaluate the provider’s reputation and dependability.
• Cost: Assess the prices for the data services and their billing format. Some can be hired through upfront purchases, subscription-based, or one-time use plans.
• Features: Add-ons and integrations are also critical topics for businesses to discuss as your data needs grow.

2. Define data goals.

The right B2B data provider will be the one that gives you exactly what you need. For that reason, it is imperative that you determine what data-based goals have top priority and share that information with the data vendor.

Standard B2B data-focused objectives include:

You can also ask for real examples of how other clients have managed to fulfill similar objectives. Many data providers are used to this kind of request and will already have case studies and other step-by-step guides ready to go.

3. Request a demo.

The best way to have an authentic look at any digital platform is to access it in real-time. It would not be easy to evaluate the quality and quantity of a dataset without real-world experience.

Most B2B database providers will be more than willing to offer a free sample or demo. So, schedule a meeting with the data vendors you found more suitable and let them help you navigate through their platform.

Top-Notch Characteristics of B2B Data Providers

Among the B2B data companies available, some possess unique traits that could translate into a game-changer situation for companies that are looking to take data-based decision-making to the next level.

Here are some outstanding characteristics to consider while choosing a B2B database provider:

• Specialized Data Points: Advanced providers offer access to unique data such as company revenue, psychographics, technographics, and trigger events, beyond basic demographics and firmographics.
• Constant Data Enrichment: Leading providers continuously update and qualify their databases, integrating new contact information daily.
• Setup Assistance: Effective support during integration is crucial for generating quality leads quickly. Ensure comprehensive assistance is available.
• Real-World Insights: Providers should offer actionable insights from sales experts, including preferred communication channels and successful strategies for specific prospects.
• Relevant Contacts: Verify the provider’s ability to connect you with key decision-makers relevant to your product through real examples of their contacts.

Partner with B2B Data Providers to Generate More Leads

Massive amounts of data don’t necessarily mean high-quality contacts, which are the ones with the potential to skyrocket a company into new leagues. For this reason, decision-makers should take a deep look into the people behind the data and how much they care about their partner’s success.