Digital marketing agencies work with many leading kids brands to build their presence, engage with their audience, and drive sales. Here are 20 effective digital marketing campaigns by kids’ brands:
1) LEGO’s “LEGO Life” App
LEGO launched the “LEGO Life” app, a social network for kids to share their creations, fostering creativity and engagement within a safe environment.
2) Disney’s “#DisneySide” Campaign
Disney used the “#DisneySide” hashtag to encourage families to share their Disney-themed experiences and celebrations on social media.
3) Nickelodeon’s “Kids’ Choice Awards” App
Nickelodeon created an interactive app for the Kids’ Choice Awards, allowing children to vote for their favorite stars and participate in live polls.
4) Mattel’s “Barbie You Can Be Anything” Campaign
Mattel’s campaign featured videos and interactive content encouraging girls to explore various careers, empowering them through Barbie’s diverse roles.
5) Crayola’s “Colorful Creations”
Crayola launched online coloring contests and interactive games, allowing kids to showcase their art and engage with the brand creatively.
6) American Girl’s “#AGFave” Social Media Campaign
American Girl encouraged fans to share their favorite dolls and accessories using the #AGFave hashtag, generating buzz and user-generated content.
7) Toys“R”Us’ “Toys“R”Us Kids” YouTube Series
Toys“R”Us created a YouTube series showcasing new toys and engaging children with fun, interactive content.
8) Sesame Street’s “#ElmoMoji” App
Sesame Street launched an app featuring Elmo-themed emojis, allowing kids to express themselves with their favorite characters.
9) LeapFrog’s “#LeapFrogAdventures” Campaign
LeapFrog used social media and digital ads to promote their educational toys, emphasizing learning through adventure and play.
10) Play-Doh’s “Play-Doh Fun Factory” YouTube Channel
Play-Doh created a YouTube channel with tutorials and creative play ideas, inspiring kids and parents to use Play-Doh in imaginative ways.
11) Build-A-Bear Workshop’s “Build-A-Bear Day” Digital Campaign
Build-A-Bear hosted a digital event celebrating Build-A-Bear Day with special promotions, interactive online activities, and exclusive content.
12) Hot Wheels’ “Track Builder” Online Tool
Hot Wheels offered an online tool for kids to design their own custom tracks, engaging them with interactive and creative play.
13) Peppa Pig’s “Peppa’s Magical Unicorn” App
Peppa Pig launched an app featuring interactive games and activities based on the popular character, enhancing digital engagement.
14) Fisher-Price’s “#FisherPricePlay” Instagram Campaign
Fisher-Price used Instagram to showcase creative play ideas with their toys, encouraging parents to share their children’s playtime moments.
15) Kinder’s “#KinderJoyOfMoving” Campaign
Kinder promoted active play and movement through a digital campaign featuring interactive games and videos for kids and parents.
16) Hatchimals’ “Hatchimals CollEGGtibles” Social Media Campaign
Hatchimals engaged kids through social media contests and interactive content related to their collectible toys.
17) Kindi Kids’ “Kindi Kids World” YouTube Series
Kindi Kids produced a YouTube series featuring their characters in imaginative scenarios, drawing in young audiences with entertaining stories.
18) Paw Patrol’s “Paw Patrol: The Movie” Digital Campaign
Paw Patrol used trailers, interactive games, and social media promotions to build excitement for their movie release among kids and parents.
19) LOL Surprise’s “LOL Surprise! Confetti Pop” Campaign
LOL Surprise launched a campaign featuring unboxing videos and interactive content, engaging kids with the excitement of discovering surprises.
20) Monsters University’s “University Life” Website
Disney-Pixar created a website mimicking a university experience for their Monsters University film, offering interactive content and games for kids.
These campaigns by Digital marketing agencies highlight how kids’ brands use digital tools and creative strategies to engage their young audiences and their families effectively.
