B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned events B2B Ignite, The Global ABM Conference, and The B2B Marketing Awards, has announced the launch of the Propolis Marketing Leaders Series. This exclusive content series marks a significant step in providing a platform for senior marketing leaders across the US to address key business challenges and collaborate on innovative solutions and ideas.
The Propolis Marketing Leaders Series will assemble top marketing executives to foster collective problem-solving and tackle pressing industry issues. As demand grows for trusted, expert-driven marketing insights, B2B Marketing is deploying its community intelligence approach to strategic knowledge sharing for US B2B marketers in this real-time initiative, following its success in EMEA.
Propolis has emerged as the premier community for B2B marketing leaders and enterprise teams. US membership within Propolis has surged in the last 12 months with many prominent enterprises such as Sherwin-Williams, Eastman, Pegasystems, Ingredion, and several world-leading professional services firms joining the community.
The Propolis Marketing Leaders Series will convene thought leaders and influencers from diverse sectors within B2B industries through inspirational keynotes, virtual panel discussions, and small group roundtables. Participants will have the opportunity to exchange insights, debate solutions, and draw inspiration from peers navigating the forefront of B2B marketing.
The Series will be a virtual format running across late January – early February 2025, allowing B2B marketers from across the US to participate. Register your interest to attend the event here.
Recent Propolis event participants have included Microsoft, Google, HSBC, Shell, Salesforce, Verizon, ServiceNow, Kyndryl, State Street, TetraPak, UIpath, Standard Chartered, and Deloitte.
The wider US expansion of Propolis will include:
- Propolis Community Index: Providing real-time B2B marketing metrics across technology, professional services, manufacturing, financial services, and healthcare sectors.
- New US-based Propolis Experts: Enhancing the community with localized expertise.
- Strategic Partnerships: Collaborations with Endeavor Business Media, (ISBM) Institute for the Study of Business Markets, and Numentum.
This expansion aligns with B2B Marketing’s existing suite of highly regarded intelligence products, including the US Agency Benchmarking Report, Martech Vendor Spotlight Reports, and the US Elevation Awards.
This strategic shift towards expert-led communities via Propolis means Ignite US will not be running in 2024.
As part of this Propolis-led US expansion, B2B Marketing will be moving its US Operations from Chicago to New York.
B2B Marketing CEO Richard O’Connor commented, “CMOs, VPs, and other marketing leaders are under pressure to increase the value that marketing offers to the business, but time and geographical constraints make their ability to access the right insights and expertise to support this harder than ever. The Propolis Marketing Leaders Series provides an invaluable channel for community-led marketing insight, intelligence, and inspiration, and we’re excited to be sharing this with marketers across North America.”
Registration and the full Propolis Marketing Leaders Series agenda will be available from early September 2024. Register your interest in attending this event by submitting the form here.
For more information, contact:
Sarah Lovelock, Group Head of Marketing & Events: [email protected]
David Rowlands, Head of Product, [email protected]
B2B Marketing, 1740 Broadway, 15th floor, New York, NY 10019, United States
About B2B Marketing:
B2B Marketing was founded in 2004 and is widely credited with defining B2B Marketing as an industry in its own right. B2B has grown from a niche magazine publisher to a Global Community Intelligence business.
B2B Marketing runs globally renowned events including The Global ABM Conference, B2B Ignite London, and The B2B Marketing Awards. They also deliver Marketing Services and Training for clients across three continents.
In 2021, B2B Marketing launched Propolis, a membership-based community offering B2B marketing leaders the right strategies, frameworks, and skills to drive growth, build teams, and prove a clear business impact. Propolis is growing rapidly and has a global membership from many of the world’s best-known B2B Brands.
