Welcome to another special episode of the Marketing Vanguard podcast. Today, ADWEEK chief experience officer Jenny Rooney welcomes Claudine Patel, Sanofi’s chief marketing officer for consumer healthcare North America. Sanofi is the world’s sixth-largest pharmaceutical and healthcare company and is headquartered in Paris.
They discuss how Sanofi’s brands, which include Allegra, Dulcolax, and Gold Bond, simplify science to make healthier living accessible. Patel reflects on her career journey across consumer products and healthcare, highlighting the transferable skills between industries.
The conversation touches on the importance of cultural relevance, resilience, collaboration in marketing, and the need for open discussions about failure. Patel shares her leadership insights and highlights the value of empowering teams to take calculated risks.
“As a leader, it’s important to support and enable your teams to think differently. Encourage them to take calculated risks and be innovative. That’s how we’re going to drive real change and success,” Patel says on the podcast.
At Sanofi, Patel is passionate about leading through creative disruption. Her career is a testament to the power of mobilizing organizations and executing growth strategies that not only scale businesses but also foster talent development and cultivate high-performing teams.
With over 25 years of experience in consumer goods and healthcare, her journey has been about creating impact. She thrives on crafting insightful strategies, driving business transformation, managing diverse portfolios, and spearheading digital and creative innovations. Her career spans leadership roles at global enterprises like Kellogg, Reckitt, and Kraft Foods, to name a few.
SurveyMonkey Curiosity Awards
The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.
Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.
That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries, and communities.
