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Heineken’s Key to Customer Data Insights? Gen AI Chatbot

Stravito uses OpenAI’s model, bookmarking conversation threads in a History tab so people can revisit and continue previous discussions. The platform automatically generates summaries of key takeaways in bullet points, citing the sources included in the answers.

“AI is a broad space with many different techniques and practices,” said Greene. “We can expect to see alcohol brands continue to use the technology in an effort to gain deeper consumer understanding so that they can deliver more customized products and experiences that reflect changing consumer tastes.”

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