The ultimate goal of an app developer is to generate revenue with your app.
After releasing your app, embracing it can take some time for your potential users. You must be patient at this phase and constantly monitor the marketplace and competition to make necessary improvements. Your app’s visibility plays a key role in boosting app downloads.
This blog will briefly introduce how to master visibility and take your downloads to a new level. You will realize that visibility is one of the cornerstones of having a high conversion rate with your app.
Downloads vs Visibility
There is a clear correlation between the download rates and the visibility of an app. A high visibility will lead to more downloads and vice versa.
Our dashboard shows an app’s visibility score under ASO Intelligence’s Visibility Report feature. This score simply indicates how visible your app is on the market. It scales from 0 to 100, with 0 being the lowest score and 100 being the highest possible score.
You can check one of our previous articles for more information about the relationship between visibility, downloads, and category rankings.
App Profile – App Intelligence
At the early stages of your app’s journey, potential users in app stores will have little knowledge about your app. To boost app downloads to the desired level, the first step you should take is to improve your visibility.
The increasing traffic will transform into downloads when your app is more visible. In the long run, high download numbers will help your app remain visible higher up the category rankings (having a high visibility score).
To learn more about how to improve your app visibility and downloads, you can also check this article.
Category Ranking History – App Intelligence
3 Important Steps to Maximum Downloads
As mentioned earlier, visibility is the key to higher downloads. Now, we will focus on boosting your app’s potential in a step-by-step approach to maximizing visibility and downloads.
- Value Proposition: You can try to make your app relevant in app stores through constant App Store Optimization (ASO) efforts. Still, your attempts would be short-lived at best without connecting with your potential users with a clear value proposition. As a first step, you must have an offering that acts as a painkiller or gain creator for your users.
- App Store Optimization (ASO): Investing in App Store Optimization is the next and possibly the most important step. Even though you have an incredible app that has the potential to be a category killer, you should support your app with a well-defined ASO strategy for the sake of higher visibility and downloads.
- Paid User Acquisition: In the long run, your app’s organic and inorganic downloads will work cohesively to maximize your downloads. Research indicates that a paid user acquisition campaign has the potential to boost your organic downloads up to 17x by improving your visibility. In other words, a paid ad campaign feeds your downloads by providing enhanced visibility.
Boost App Downloads: The Essential Checklist
On the way to skyrocketing your downloads, it can also be challenging to remain visible beside improving it in the first place.
- App Store Optimization (ASO): Again, update your keywords regularly (weekly or monthly), check your App Store’s page-views-to-downloads conversion rate, and improve it with constant monitoring, testing, and iteration sessions.
- Good Reviews & Ratings: Try to collect all 4 or 5-star reviews. Check the language of your reviews to see patterns of what your users like or dislike and make changes accordingly. Also, note that getting negative reviews and ratings is valuable insight to improve your app.
- High Category Rankings: If your app is not visible in the higher-ends of category rankings, it would be difficult to get app downloads. To choose the right category and subcategory for your app, check its relevancy, competition, and potential revenue.
- Localization: Check your international conversion rate to determine which markets will be the most profitable for you to enter and capture.
- Paid User Acquisition: Run additional paid ad campaigns based on the valuable insights from ASO about the marketplace and competition to boost app downloads and visibility further.
3 Common Mistakes & How to Avoid Them
Improving your downloads is a shaky road, and you can make certain mistakes. We believe it is also worth mentioning some common mistakes and how to avoid them for your good.
- Lack of ASO: Some app developers forget the importance of ASO for long-term and stable success. As mentioned earlier, ASO can make a huge difference in your app’s visibility.
- Performance Issues: Another important aspect of an app’s visibility is consistency regarding glitches, bugs, and crashes. If your app is constantly crashing, this will inevitably hinder user satisfaction, leading to a lower visibility score. Based on ASO, constantly monitor your user reviews and improve your app’s performance.
- Lack of Industry Knowledge: Sometimes, developers lack enough knowledge of the mobile market and the specific standards for the category they are being ranked in. In today’s highly competitive and turbulent marketplace, making a good app isn’t enough anymore. Make sure to stay educated.
The Bottom Line
Visibility is the key to having higher downloads and vice versa. With its Keyword Intelligence feature, ASO Intelligence by MobileAction lets you get quick and accurate insights. Note that you can get assistance for a higher visibility score by trying various keywords depending on the competition and the marketplace.
Keyword Intelligence – ASO Intelligence
If you want to step up your ASO game, schedule a demo now and get unlimited access to AI-powered organic mobile app growth tools!
