Recent data shows that TikTok users in the United States spend 32% of the time they dedicate to social media engagement with TikTok. That number is 10% above both Facebook and Instagram, two social media channels with their own active user bases.
Other social media platforms like YouTube, Snapchat, and Twitter didn’t manage to keep users engaged for more than 15% of the time they used social media. While 15% is not by any means low, TikTok has managed to capture users more than twice over and only continues to grow.
With over 1.5B active users, the popular video-sharing app is quickly becoming:
- A platform that users are treating like a search engine
- A channel that smart marketers see the value in building a marketing strategy around
It’s one of the best places on the internet for content creators to meet their target audience, offering a wide range of key features like built-in video editing, TikTok Shop, and TikTok Live. All three are powerful in creating, engaging, and selling to your audience, but what if you want that extra oompf?
You need a creator toolkit.
No matter if you’re using TikTok to promote your business, drive organic traffic to your website, or build up your email list, it’s also wise to enlist the help of an array of third-party tools that can truly uplevel your content. We’ve compiled a list of TikTok marketing tools, their key features, and how each can boost engagement rates.
What kinds of TikTok marketing tools are available?
There is no shortage of TikTok marketing tools, each in their own respective category. Here are the key features for each category you should look for to ensure you can effectively plan, execute, and measure your campaigns:
Content creation and editing tools should offer:
• Video editing tools: Look for tools that offer robust video editing capabilities, including filters, effects, transitions, and music integration.
• Templates: Pre-made templates can streamline the creation process and ensure your content is visually appealing.
• Customizable options: The ability to add text overlays, stickers, and custom branding elements is essential.Analytics and reporting tools should offer:
• Performance metrics: Ensure the tool provides detailed analytics on engagement, reach, video views, likes, shares, and comments.
• Follower insights: Access to demographic data, follower growth trends, and activity patterns can help refine your strategy.
• Content performance: Metrics on how individual pieces of content perform, helping identify what resonates with your target audience.Scheduling and publishing tools should offer:
• Automated posting: The ability to schedule posts in advance can save time and ensure consistent content delivery.
• Calendar view: A calendar interface to visualize and manage your content plan is highly beneficial.
• Optimal timing suggestions: Tools that suggest the best times to post based on your audience’s activity can increase engagement.Trend analysis tools should offer:
• Trending hashtags: Tools that help you identify trending hashtags relevant to your niche.
• Popular content: Insights into what types of content are currently popular on TikTok can guide your content strategy.
• Competitive analysis: Monitoring competitors and industry leaders to see what’s working for them.Audience engagement tools should offer:
• Comment management: Tools that help you manage and respond to comments efficiently.
• Direct messaging: Features to handle direct messages, allowing for better follower interaction.
• Engagement tracking: Track likes, shares, and other forms of engagement to measure audience interaction.
Content creation and editing tools for TikTok
There are dozens, if not hundreds, of content creation and editing tools you can use to create your TikTok content and strategy. Let’s take a look at a few tools that stand out.
Upfluence
Upfluence is an influencer marketing platform designed to help businesses discover, connect with, and manage influencers for their marketing campaigns. It offers a comprehensive suite of tools for influencer identification, campaign management, and performance tracking.
Key features include:
- Influencer search and discovery: With Upfluence, you have access to a large database of influencers across various social media platforms. You’ll also be able to use advanced search filters to find the right influencers based on criteria such as demographics, engagement rates, and content niches.
- Campaign management: Upfluence offers tools to streamline the creation, execution, and monitoring of influencer marketing campaigns. Plus, collaboration features for managing communications and tasks with influencers.
- Performance tracking and analytics: You’ll have access to in-depth analytics to measure the success of influencer campaigns, plus insights into engagement metrics, ROI, and other key performance indicators.
- Influencer relationship management (IRM): Upfluence offers features to manage relationships with influencers, including CRM functionalities. You can track past interactions and performance histories.
Upfluence pricing
Upfluence offers custom pricing plans based on the specific needs and size of the business. The platform’s pricing is influenced by factors such as the number of users, the extent of features required, and the scale of influencer campaigns to be managed.
Visit their pricing page for a custom quote and consultation with their sales team.
CapCut
CapCut is a popular video editing app developed by ByteDance and designed for both beginners and professionals. It offers a user-friendly interface and a wide range of features that make it easy to create high-quality videos on mobile devices.
Key features include:
- Easy-to-use editing tools: CapCut provides basic editing functions such as trimming, cutting, merging clips, and adding transitions. Plus, their intuitive drag-and-drop interface is perfect for quick edits.
- Effects and filters: The app offers a vast library of effects, filters, and animations to enhance video aesthetics. It’s regularly updated with trendy effects and styles to keep content fresh and engaging.
- Music and sound library: You’ll have access to a wide selection of royalty-free music and sound effects. This allows you to add, adjust, and sync audio tracks with your videos.
- Advanced editing features: CapCut supports multi-layer editing, keyframe animation, and speed control. This includes professional tools like chroma-key (green screen), stabilization, and motion tracking.
CapCut pricing
CapCut is available as a free app with a wide range of features accessible without cost. However, it also offers a premium subscription called CapCut Pro, which provides access to additional advanced features, exclusive effects, and an ad-free experience. The pricing for CapCut Pro typically varies by region and platform, but generally, the subscription will cost $8/month or $75/year.
For more information, visit the CapCut site.
Analytics tools for TikTok
Although TikTok analytics are available on the app with a Pro account, there are tools available that can give you an even deeper look at things like audience demographics, average watch time, and content performance. Let’s take a look at a few of the best tools currently available.
Analisa.io
Analisa.io is an AI-powered social analytics platform designed to provide detailed insights into Instagram and TikTok profiles and hashtags. It helps businesses, marketers, and influencers analyze social media performance, track engagement metrics, and optimize their social media strategies.
Key features include:
- Profile analytics: Analisa.io performs a detailed analysis of Instagram and TikTok profiles, including follower growth, engagement rates, and audience demographics. You’ll get competitive benchmarking to compare your performance with similar profiles.
- Hashtag analytics: Enjoy insights into hashtag performance, including usage trends, reach, and engagement. Plus, you’ll receive recommendations for effective hashtag strategies to boost your visibility and engagement.
- Influencer analysis: Analisa.io comes with tools to identify and evaluate potential influencers based on their reach, engagement, and audience authenticity. You can look at detailed reports to assist in influencer selection and campaign planning.
- Content analysis: Performance tracking of individual posts or videos, including likes, comments, shares, and reach. This gives you insight into the best-performing content types and optimal posting times.
Analisa.io pricing
Analisa.io offers several pricing plans to accommodate different needs.
Basic: Free
Premium: $48.30/month billed annually
Plus: $104.30/month billed annually
Pro: $167.30/month billed annually
For the most accurate and current pricing details, visit the Analisa.io website.
Scheduling tools for TikTok
Perhaps one of the most important tools in your arsenal will be your scheduling tool. There are no shortage of these tools available today, but let’s take a look at some of the most popular platforms.
Social Champ
Social Champ is a social media management tool designed to streamline and enhance managing social media accounts across multiple platforms. It helps businesses, marketers, and social media managers schedule posts, track performance, and collaborate efficiently.
Key features include:
- Social media scheduling: You can schedule posts across various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Social Champ supports bulk uploading and content recycling to save time and maximize reach.
- Analytics and reporting: Social Champ provides detailed analytics and performance reports for social media campaigns. You can track metrics such as engagement, reach, clicks, and follower growth to measure the effectiveness of social media strategies.
- Content curation: Social Champ offers a content curation tool to discover and share relevant, high-quality content from the web. This helps maintain a consistent posting schedule and keeps the audience engaged with fresh content.
- Team collaboration: Your teams will be enabled to collaborate on social media management with role-based access and approval workflows, facilitating seamless communication and coordination among team members.
Social Champ pricing
Free
Champion: $26/month (2 users)
Business: $89/month (6 users)
Agency: Custom pricing
Visit the Social Champ website for the most accurate and current pricing details.
SocialBee
SocialBee is a social media management tool that helps businesses, marketers, and agencies efficiently manage and grow their social media presence. It offers a suite of features for content creation, scheduling, and analysis to optimize social media strategies across multiple platforms.
Key features include:
- Content categorization and scheduling: You can categorize content into different groups (e.g., promotional, educational, curated) and schedule posts according to predefined schedules. This ensures a balanced mix of content types to keep the audience engaged.
- Evergreen posting: SocialBee automatically recycles evergreen content, ensuring that high-performing posts are periodically reshared. You’ll maximize the lifespan and reach of valuable content without having to reschedule it manually.
- RSS feeds and content curation: SocialBee integrates with RSS feeds to automatically pull in relevant content from blogs and websites. This helps you easily discover and share industry-relevant content to keep your social media feeds fresh.
- Analytics and reporting: With SocialBee, you have access to detailed analytics and performance reports to track engagement, reach, and growth metrics. These insights paint a picture of the effectiveness of the different types of content you’re posting and how successful your posting schedule is.
SocialBee pricing
Bootstrap: $24.20/month billed annually
Accelerate: $40.80/month billed annually
Pro: $82.50/month billed annually
For the most accurate and current pricing details, visit the SocialBee website.
Social media monitoring tools for TikTok
It’s crucial to stay on top of TikTok trends and monitor what your target audience is interested in. When you use social media monitoring on TikTok, you can analyze the people mentioning and interacting with your brand to respond to them on time and build your content strategy around content people want to see. Let’s look at one of the top tools.
Keyhole
Keyhole is a social media analytics and influencer tracking platform that helps businesses, marketers, and agencies monitor and analyze social media performance. It provides real-time data and insights to optimize social media strategies and measure the impact of marketing campaigns.
Key features include:
- Real-time social media analytics: Keyhole tracks and analyzes social media performance across multiple platforms, including Twitter, Instagram, Facebook, and YouTube. You’ll get metrics such as engagement, reach, impressions, and follower growth.
- Hashtag and keyword tracking: You can monitor hashtags, keywords, and mentions in real-time to measure campaign performance and brand visibility. Keyhole offers insights into trending topics and audience sentiment.
- Influencer tracking and analysis: Keyhole identifies and evaluates influencers based on their social media performance and audience engagement. The platform provides detailed reports on influencer reach, engagement rates, and ROI.
- Competitor analysis: Begin comparing social media performance against competitors to identify strengths and weaknesses, using Keyhole insights into competitor strategies and benchmarks for industry performance.
Keyhole pricing
Start plan: $157.50/month billed annually
Grow plan: $207.50/month billed annually
Scale plan: $374.17/month billed annually
For the most accurate and current pricing details, visit the Keyhole website.
Trend analysis tools for TikTok
Trend analysis tools can be used to make informed decisions, predict future patterns, and stay competitive on fast-paced channels like TikTok. They can be used for various purposes, including market research, social media monitoring, sales forecasting, and product development.
TrendTok
TrendTok by ForUsApps is a specialized tool designed to help businesses and marketers leverage TikTok trends effectively. It provides insights and analytics to identify trending content, optimize strategies, and enhance engagement on the platform.
Key features include:
- Real-time trend identification: TrendTok analyzes TikTok to identify trending hashtags, sounds, and challenges in real time. It helps you stay updated with the latest trends to create relevant and engaging content.
- Content optimization recommendations: The tool provides data-driven suggestions for optimizing content strategies, recommending ideal posting times and content formats based on trend analysis.
- Influencer insights: You can track and analyze top-performing influencers on TikTok as well as TrendTok insights into influencer performance metrics and potential collaboration opportunities.
- Competitive analysis: TrendTok monitors competitors’ TikTok content and strategies, providing insights into competitor performance to refine your marketing efforts.
TrendTok pricing
TrendTok is a free app available for download on the App Store or Google Play Store. For further details on what you can do with TrendTok, visit the ForUsApps website.
Audience management tools for TikTok
Audience management tools help businesses and marketers organize, segment, and analyze their audience data from various sources such as websites, social media, and customer databases. They enable targeted communication strategies by understanding audience behaviors, preferences, and demographics to optimize marketing efforts and enhance customer engagement.
Brandwatch
Brandwatch is a powerful social listening and analytics platform that helps businesses monitor and analyze online conversations to understand consumer insights, track brand reputation, and inform marketing strategies.
Key features include:
- Social listening: Brandwatch monitors mentions of brands, products, or keywords across social media platforms and other online sources, giving you real-time insights into consumer sentiment and trends.
- Audience analysis: Segment and analyze audience demographics, behaviors, and preferences. This allows you to identify target audiences and understand their interests.
- Competitive intelligence: Brandwatch tracks competitors’ activities and performance metrics. Plus, the platform offers benchmarks and comparisons to gauge market positioning.
- Crisis management: With Brandwatch, you can alert and monitor potential crises or reputation threats. It also offers tools to mitigate risks and respond effectively to crises.
Brandwatch pricing
Brandwatch offers three tiers of pricing, but doesn’t publicize what those prices are without requesting a demo. For additional details about the features they offer, visit the Brandwatch website.
All-in-one tools for TikTok
A few tools we found made us create a new category for TikTok marketing tools, the all-in-one tools. These are just a few examples of tools that are robust, powerful, and great choices if you’re running a business that needs more than just one of the above.
Sprout Social
Sprout Social is a comprehensive social media management platform that helps businesses manage their social media presence, engage with their audience, and analyze performance across multiple social media channels.
Key features include:
- Social media scheduling and publishing: Sprout Social allows you to schedule and publish posts across various social media platforms from a single interface. It includes a visual calendar to manage and plan content effectively.
- Engagement and social inbox: Consolidate your messages from different social media platforms into a single, unified inbox. This enables efficient response management and customer engagement.
- Analytics and reporting: Sprout Social provides detailed analytics and performance reports for social media accounts. Track metrics such as engagement, reach, impressions, and follower growth to measure the effectiveness of social media strategies.
- Social listening: You can monitor social media channels for mentions of your brand, industry keywords, and competitors. Plus, dive into insights about your audience sentiment and emerging trends.
Sprout Social pricing
Standard plan: $199 per seat/month billed annually
Professional plan: $299 per seat/month billed annually
Advanced plan: $399 per seat/month billed annually
Visit the Sprout Social website for the most accurate and current pricing details.
Iconosquare
Iconosquare is a social media analytics and management platform designed to help businesses, marketers, and agencies optimize their social media performance on platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok. It offers comprehensive tools for analyzing, scheduling, and monitoring social media activities.
Key features include:
- In-depth analytics: Iconosquare provides detailed performance metrics for social media profiles, including engagement rates, follower growth, and content performance. Plus, you get access to visual reports and insights that will help you understand your social media impact.
- Content scheduling: The tool allows you to schedule and publish posts across multiple social media platforms from a single interface. It includes a visual content calendar and automatic posting features.
- Competitor analysis: Iconosquare tracks and compares competitors’ social media performance. It provides insights into competitor strategies and benchmarks for performance improvement.
- Hashtag and comment monitoring: Begin to monitor hashtags to track the effectiveness of campaigns and discover trending topics. You can manage and respond to comments directly from within the platform to improve engagement and customer interaction.
Iconosquare pricing
Standard plan: $199 per seat/month billed annually
Professional plan: $299 per seat/month billed annually
Advanced plan: $399 per seat/month billed annually
For the most accurate and current pricing details, visit the Iconosquare website.
Email marketing and TikTok
Although email marketing may not be the first thing you think about when searching for tools you can use to enhance your marketing strategy on TikTok, you shouldn’t count it out.
4 out of 5 marketers said they’d rather give up social media than email marketing. It’s that effective.
If you want to truly connect with and grow your audience, one of the best ways to do so is to collect their email addresses. Then, you can begin nurturing them with valuable content and special offers on your products/services.
Incentives aren’t a bad thing here.
To begin growing your list, consider creating a piece of content like a lead magnet, a weekly newsletter, or a landing page with a special discount for anyone who signs up for emails from your brand. Once you’ve collected emails, you can begin segmenting your audience in a tool like ActiveCampaign based on location, interests, and their specific preferences. After that, you’ll be able to easily personalize and automate your email campaigns so your audience is receiving relevant messaging at the right time.
Leaning into email marketing can make the creator/viewer experience more personalized. Sending emails based on the actions your list takes on your email or website can strengthen the bond between you and your audience, building a community of people who truly care about your brand.
With AI’s growing prevalence, a personalized touch doesn’t go unnoticed. Advanced marketing automation tools like ActiveCampaign can help you deliver stronger, more personal experiences for every customer—whether you have one or one million.
Build your unique stack of creator tools
No combination of TikTok marketing tools will work for every business. If you’re reading this article, odds are you’re ready to take the leap and choose a tool from this list (or from your own research). Trying them out for yourself is the only foolproof way to know if a tool will work for your unique social strategy. The good news is that most of these tools have free trials.
Sign up for a free trial of ActiveCampaign today and begin nurturing the audience you’ve grown on TikTok.
