25:15-27:30 Building Inclusive Gaming Communities: Microsoft’s Gaming for Everyone initiative aims to create a safe, inclusive environment for all gamers. With 3 billion gamers worldwide, Johnson-Marletti emphasizes the importance of representation and accessibility in gaming content, regardless of their device or location. Brands should strive to build inclusive communities and ensure that their products and services reflect diverse perspectives and experiences.
14:35-17:55 Strategic Partnerships and Commerce: By collaborating with TV manufacturers and offering diverse payment options, Microsoft ensures that its content is accessible to a global audience. Brands should explore strategic partnerships and flexible commerce solutions to expand their reach and better serve their customers.
