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In the exciting realm of media and entertainment, marketing plays a crucial role in capturing the hearts and minds of audiences worldwide.
From blockbuster films to groundbreaking music services, the strategies and innovations behind successful marketing campaigns can make all the difference.
This article celebrates the top 10 media & entertainment marketers, whose visionary approaches and impactful campaigns have set new benchmarks in the field. These leaders not only drive the growth of their respective companies but also shape the future of how content is consumed and enjoyed.
Let’s dive into the careers and achievements of these marketing maestros who are redefining the landscape of media and entertainment.
- Scott Gutterman, Senior Vice President of Digital Operations, PGA TOUR
- Gary Kamikawa, Head of Cross-Channel Personalization & Growth Engineering, Amazon Music
- Angie Barrick, Head of Industry, Media & Entertainment, Google
- Jaime Solis, SVP, Head of Content & Programming, LiveOne
- Kelly Campbell, President, Peacock
- Asad Ayaz, Chief Brand Officer and President of Marketing, The Walt Disney Studios
- Josh Moskovitz, Vice President of Marketing, Rockstar Games
- Shar Caesar Douglas, Global Head of Marketing, TIDAL
- DeBorah Charles, Senior Director, Marketing at Sirius XM Radio Inc.
- Josh Goldstine, President of Worldwide Marketing, Warner Bros. Pictures Group
Top 10 Media & Entertainment Marketers List
Scott Gutterman: Senior Vice President of Digital Operations, PGA TOUR
Scott Gutterman is the Senior Vice President of Digital Operations at the PGA TOUR, where he leads the fan-facing digital platform and broadcast technology teams. His role involves orchestrating efforts across these groups to deliver personalized customer experiences and services for players and fans, aligning with the strategic objectives of the business.
Gutterman has been instrumental in launching innovative projects like “Every Shot Live,” which allows fans to view every shot taken by every player during a tournament. This initiative, as he described as “the future of golf coverage,” uses advanced AWS technology to provide live and on-demand access to nearly 31,000 shots over 72 holes during events like THE PLAYERS Championship.
As Gutterman explains in an AWS for M&E blog post, “With ‘Every Shot Live,’ we can now show viewers every player at all times throughout the course, and that’s a game changer for our fans as it puts them in the producer’s seat and gives them more control over the content they’re seeing.”
Gutterman’s leadership in digital operations and his commitment to innovation have made significant impacts on how golf is enjoyed by fans worldwide, continuously pushing the boundaries of sports broadcasting and digital engagement.
Gary Kamikawa: Head of Cross-Channel Personalization & Growth Engineering, Amazon Music
Gary Kamikawa is the Head of Cross-Channel Personalization & Growth Engineering at Amazon Music. He plays a crucial role in enhancing customer engagement through innovative personalization strategies.
One notable project under his leadership is the implementation of “cold start personalization,” where Amazon Music builds listener profiles from scratch to better understand customer preferences and suggest next best actions based on location, demographics, and other data points.
Kamikawa focuses on creating seamless, personalized experiences across multiple channels. As noted in this article from Entrepreneur, his approach includes sending personalized invoices, helpful payment reminders, thank-you emails upon payment receipt, shipping notifications with tracking details, and thank-you notes for positive feedback.
Currently, he emphasizes the importance of leveraging AI and data-driven insights to deliver relevant content that resonates with users. An example of this is how Amazon Music is using AI to personalize the imagery it serves around messaging and album art, playlists, visuals, and more. This strategy not only boosts user engagement but also drives significant business outcomes by maintaining customer interest, loyalty, and attention.
Throughout his career, Kamikawa has been recognized for his contributions to the field of marketing personalization. His work at Amazon Music showcases his ability to integrate technical expertise with strategic marketing to foster growth and customer satisfaction.
Angie Barrick: Head of Industry, Media & Entertainment, Google
Angie Barrick, Head of Industry for Media & Entertainment at Google, has a distinguished career marked by significant contributions to digital marketing and entertainment partnerships. She has been with Google for over a decade, overseeing global entertainment partnerships for Google and YouTube. Prior to her tenure at Google, Barrick worked with entertainment clients at Microsoft and various startups, bringing a wealth of experience in digital advertising to her current role.
Before transitioning to digital marketing, Barrick spent ten years in affiliate distribution at Bravo as the Regional Vice President for the Western Region, where she managed a team of sales, marketing, and advertising professionals.
Barrick is known for her strategic insights and innovative approaches to customer engagement. She believes in the power of digital platforms to create immersive and interactive experiences for audiences. Her work at Google focuses on leveraging data and technology to enhance user engagement and deliver personalized content, reflecting her forward-thinking approach to marketing in the entertainment industry.
She has been recognized for her contributions to the field, being named one of Hollywood’s Top 25 Marketing Masterminds by The Hollywood Reporter and frequently speaking at industry conferences like Variety’s Entertainment Marketing Summit.
Jaime Solis: SVP, Head of Content & Programming, LiveOne
Jaime Solis, SVP and Head of Content & Programming at LiveOne, has a notable career in the digital media and entertainment industry. At LiveOne, he oversees the platform’s content strategy and programming, driving engagement through music, podcasts, and live events.
His role involves curating a diverse array of content that appeals to a broad audience, helping to solidify LiveOne’s position as a premier destination for digital entertainment.
Before his tenure at LiveOne, Solis held significant roles in various companies within the entertainment sector. He has been crucial in developing and executing marketing campaigns that leverage digital platforms to enhance user engagement and expand audience reach.
Solis’s approach to customer engagement focuses on delivering high-quality, relevant content that resonates with users, utilizing data-driven insights to understand audience preferences and tailor content accordingly.
Kelly Campbell: President, Peacock
Kelly Campbell, President of Peacock and Direct-to-Consumer at NBCUniversal, has been pivotal in driving significant growth and innovation at Peacock. Under her marketing leadership, Peacock has become the fastest-growing streaming service in the U.S. for two consecutive years and hosted the most-streamed live event in U.S. media history with the first-ever streaming-exclusive NFL Playoff Game in January 2024.
Before joining Peacock in 2021, Campbell served as Chief Marketing Officer and then President at Hulu, where she played a key role in accelerating the service’s growth. At Hulu, she oversaw the marketing strategy for both SVOD and live-TV services, leading notable campaigns that significantly boosted subscriber acquisition and brand awareness.
Campbell’s innovative approach to marketing emphasizes data-driven strategies and strong consumer connections, which have earned her recognition as one of Business Insider’s Most Innovative CMOs, AdAge’s Women to Watch, and Forbes’ Most Influential Global CMOs.
Asad Ayaz: Chief Brand Officer and President of Marketing, The Walt Disney Studios
Asad Ayaz, currently the Chief Brand Officer and President of Marketing at The Walt Disney Studios, has had an illustrious career marked by several high-impact marketing campaigns. Ayaz joined Disney in 2005 and has been instrumental in driving the marketing strategies for many of Disney’s most successful releases.
His campaigns have included major films such as “Star Wars: The Force Awakens,” “Black Panther,” “Avatar: The Way of Water,” and “Avengers: Endgame,” which achieved the biggest worldwide debut of all time with over $1.2 billion in five days.
In his role, Ayaz oversees all aspects of marketing for Disney, Pixar, Marvel Studios, Lucasfilm, and 20th Century Studios, including strategy, creative advertising, media, digital, research, special events, promotions, international marketing, publicity, and synergy. He also manages the marketing for Disney+ globally.
Ayaz’s marketing philosophy emphasizes creating immersive and personalized experiences for consumers. According to Fast Company, he leverages the connected universes of franchises like Marvel and Star Wars, ensuring each property gets its unique spotlight while contributing to a broader narrative.
His innovative approach includes using teaser trailers, early peeks at characters, and creative out-of-home advertising, which have garnered billions of media impressions and significant box office returns.
Throughout his career, Ayaz has received numerous accolades, including the Variety Marketing Visionaries Award, The Clio Marketing Mastermind Award, and recognition as one of Fast Company’s Most Creative People in Business (The Walt Disney Company) (The Walt Disney Company).
Josh Moskovitz: Vice President of Marketing, Rockstar Games
Josh Moskovitz, Vice President of Marketing at Rockstar Games, has had a notable career in the gaming industry. Rockstar Games recently launched several highly successful marketing campaigns for games like “Grand Theft Auto V” and the upcoming “GTA VI.”
These strategies included extensive social media use, strategic partnerships, and events, leading to record-breaking sales and sustained engagement.
Rockstar’s approach to marketing emphasizes innovative and immersive experiences. For “GTA VI,” the anticipation was expertly built through strategic trailer releases and cinematic graphics, drawing millions of views and creating significant buzz.
As a result of these campaigns, Rockstar’s marketing team has earned numerous accolades, reflecting their expertise in creating compelling and effective marketing strategies that resonate deeply with the gaming community.
Shar Caesar Douglas: Global Head of Marketing, TIDAL
Shar Caesar Douglas is the Head of Marketing at TIDAL, where she is responsible for growing TIDAL’s artist community and leading artist campaigns. Her career is marked by a series of significant accomplishments in digital marketing and community building.
Before joining TIDAL, she was the Vice President of Developer and B2B Marketing at Skillz, a global platform for mobile game competitions.
She also served as the Head of Creator Marketing, Middle East, and Africa (EMEA) at YouTube, where she was instrumental in developing the international marketing strategy for the platform’s creators. One of her notable achievements at YouTube was the launch of the $100M #YouTubeBlack Voices Content Fund, which aimed to amplify Black voices and perspectives on the platform.
Shar has been recognized for her innovative approach to marketing, earning a spot on Ad Age’s 40 Under 40 list in 2021.
She has also been a vocal advocate for diversity and inclusion. Her dedication to empowering underrepresented communities is reflected in her active support for minority-led startups and her involvement with organizations like How Women Lead.
DeBorah Charles: Senior Director, Marketing at Sirius XM Radio Inc.
DeBorah Charles is the Senior Director of Marketing at Sirius XM Radio Inc., where she plays a crucial role in developing and executing marketing strategies aimed at driving subscription growth and enhancing customer engagement.
She has been with SiriusXM for several years, contributing to the company’s success through her expertise in marketing and strategic planning.
One of SiriusXM’s notable recent campaigns includes the “Closer” campaign, launched during the 2024 Oscars. This campaign aimed to revitalize the SiriusXM brand by emphasizing the emotional connection listeners have with audio content.
The centerpiece of the campaign was a short film, “A Life in Sound,” directed by Emmy-winning director Kim Gehrig. This film, along with an extensive out-of-home advertising campaign in major cities like New York and Los Angeles, sought to attract new audiences while deepening engagement with existing subscribers.
Additionally, DeBorah played a key role in SiriusXM’s Grammy Channel, a pop-up channel that returns annually to showcase music from Grammy nominees and provide behind-the-scenes coverage of the event. This initiative highlights her ability to leverage major cultural events to enhance brand visibility and listener engagement.
Charles’s career includes notable achievements in various marketing roles. Prior to her current position, she worked at Conde Nast Bridal Group, where she gained valuable experience in the media and advertising industry. Her background also includes positions at Primedia, where she further honed her skills in marketing and promotions.
Charles holds a degree from Baruch College, adding to her strong foundation in marketing and business management. Her dedication to her role and her strategic approach have made her a key player in SiriusXM’s marketing team.
Josh Goldstine: President of Worldwide Marketing, Warner Bros. Pictures Group
Josh Goldstine, President of Worldwide Marketing for Warner Bros. Pictures Group, has had a distinguished career in film marketing.
Before joining Warner Bros., Goldstine held significant roles at Universal Pictures and Sony Pictures. At Universal, he led campaigns for blockbusters such as “Jurassic World,” “Furious 7,” and “Minions,” contributing to some of the studio’s most profitable years.
One of Goldstine’s notable achievements at Warner Bros. is the marketing campaign for the 2023 film “Barbie.” Under his leadership, the campaign became a cultural phenomenon, generating over $1.4 billion at the global box office. The campaign was praised for its innovative approach, including the iconic teaser that parodied “2001: A Space Odyssey,” and for effectively leveraging cultural curiosity to engage a wide audience.
In Variety, when asked about the Barbie campaign, he noted that they,
“saw it as a breadcrumb strategy, where we gave people little elements of the movie to stimulate curiosity and that created conversation.”
Goldstine’s expertise in creating seamless, multi-channel marketing campaigns and his ability to distill filmmakers’ visions into impactful strategies have made him a key figure in the film marketing industry.
Today’s Best M&E Marketers to Follow: Concluding Thoughts
The accomplishments of these top 10 media and entertainment marketers highlight the power of innovative and strategic marketing in an ever-evolving industry.
From leveraging cutting-edge technology, like in PGA tour’s “Every Shot Live” program, to creating emotionally resonant campaigns, as showcased in SiriusXM’s “Closer” campaign, these industry leaders have demonstrated an exceptional ability to connect with audiences and drive significant business outcomes.
Their work exemplifies the importance of understanding customer needs, harnessing data-driven insights, and embracing creativity to stand out in a crowded marketplace.
As the media and entertainment landscape continues to change, these marketers will undoubtedly continue to inspire and lead the way in delivering exceptional experiences that captivate and engage audiences around the globe.
