What a $76 Billion NBA Media Deal Means for WBD and the WNBA

“To start to see the value generation of women’s sports and the fact that it’s drawing audiences like that—that is nothing but greatness to see,” Zamuner said. “To have those long-term lockups and value generation, especially when consumers now can choose what they want to watch when they want to watch it in an unencumbered fashion … that is a great value upside.”