Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover your local business.
The new attributes. Yelp added the following:
Mobility accessibility attributes:
- Accessible parking near entrance
- ADA-compliant main entrance
- ADA-compliant restroom
- No steps or stairs
Hearing accessibility attributes:
- ASL proficient
- Closed captioning on TVs (for restaurants, food, and nightlife businesses only)
Vision accessibility attributes:
- Braille menus available (for restaurants, food, and nightlife businesses only)
- QR code menus available (for restaurants, food, and nightlife businesses only)
How to add the attributes. Simply edit the Business Information section of your Yelp for Business account.
What it means. Anyone can search Yelp using phrases like [Wheelchair accessible], [ASL proficient], or [Braille menus] to find businesses that have added these attributes. The attributes appear on Yelp business pages under a new Accessibility section.
What it looks like. Yelp shared this screenshot:
Why we care. People with mobility, hearing or vision accessibility needs now have an easy way to search Yelp to find local businesses that can accommodate them.
What Yelp is saying. Akhil Kuduvalli Ramesh, SVP of Product, Yelp, said:
- “To help people discover and connect with great local businesses it’s important that they can determine if those businesses will accommodate their needs, especially when it comes to accessibility. With these new accessibility attributes, we’re excited to help businesses more clearly indicate their inclusive practices to make it even easier for people to find the right business for them.”
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About the author
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
